Are your spending a crazy amount of hours in front of your computer working really hard on your website in order to attract more visitors and get more clients but at the end of the day you are getting lots of visitors but no clients?
This post shows why this happens, how to solve it and increase the clients you get from your website!
- You offer everything to everyone
- Your audience and what you offer on your website don’t match each other
- Your website doesn’t have a clear call-to-action
1. Clearly Define Your Offer And Who Your Audience is
You probably already specialize in one specific field of photography, a photography niche. If you don’t, this is the first step you have to take in order to get a chance at photography.
It’s better that you define your audience first and your offer second, otherwise you might get stuck doing something nobody is looking for.
2. Find Out Where Your Audience Is, Online
If you’re a wedding photographer then your audience is people that are looking for information about weddings. They might hang out at wedding blogs, wedding forums, wedding directories and other wedding websites.
Find a way to get noticed on these places and make sure that these people see your website!
3. Optimize Your Website Just For Your Audience
You cannot offer everything to everyone. You have to focus on your audience only.
Your website has to be the answer to your audience’s questions and the solution to the doubts that are on their minds.
You have to create pages that solve your audience’s problems. You have to write about things they are looking for on Google and other websites.
How to make an effective call-to-action
A call-to-action is what you want your visitors to do.
If you want your visitors to hire you, you have to make that clear for them. How can I do that, you ask.
Create a big text box with big buttons like the one on the left.
This call-to-action is from ThingsThatAreBrown.com (love the name!) and it’s particularly good because it works for people that already know you and want to get in touch and for others that want to learn more about you by seeing your portfolio.
Remember, to have people take action you have to make it easy and irresistible at the same time.
Extra tip: Offering something for free as an incentive always works!